ZYLA · Rebranding
A whole brand, rethought and redeployed. We took ZYLA's identity in hand and brought it to life on a mobile-first Shopify webshop, now online.
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Mission
ZYLA entrusted Escapp with the complete overhaul of its site: rolling out the new brand identity on Shopify, from component design to technical implementation. A project carried out page by page, in a sprint logic, right through to going live.
The project
Challenges & Goals
Bring the new identity to life across the entire e-commerce journey, starting from the homepage, with a coherent, mobile-first experience that is easy for the client to maintain.
Target audience
The brand's consumers, mostly on mobile, as well as the ZYLA teams who run the site day to day through the back office.
Delivery
Implementation
Design of new components and templates (Figma) then Shopify implementation, page by page: commerce pages (Homepage, Our Drinks, product detail with subscription management, Shop / All Products, account area); institutional and informative pages (Our Story, Our Commitments, FAQ, Get in Touch, Delivery Info, Find a Store, Why Subscribe); features (Rewards loyalty programme, UGC video sections, subscription comparison tables).
Creative approach
A mix of raw typefaces and an acidic palette that set the tone from the homepage and showcase the whole range. A system approach: reusable components that ensure consistency across the entire site and a smooth flow from one page to the next.
Credits
ZYLA / Spadel · Ogilvy
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