Mission Kawaii Plushies
What if completing your collection became a game to play as a family? An AR filter designed to support the release of the 2025 toy catalogue.
Discuss an idea
Mission
Created with RoadSixtyGeek for Intermarché, this TikTok and Snapchat filter supports the launch of the 2025 toy catalogue and invites parents and children to play together.
The project
Challenges & Goals
Extend the campaign world onto social media with a simple, fun mechanic directly tied to the commercial operation.
Target audience
Families, parents and children together, social media users with a soft spot for the world of kawaii plushies.
Delivery
Implementation
An AR filter playable on TikTok and Snapchat, where each round invites you to try to complete your plushie collection.
Creative approach
Turning a promotional asset, the toy catalogue, into a shared social game: easy to pick up and perfectly in tune with the campaign world.
Credits
Intermarché France · RoadSixtyGeek
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