Dino Days
A quiz, a wheel, an instant prize. Dino Days brings the Jurassic World licence to life right at the point of sale.
Discuss an idea
Mission
Designed as a retail activation for Universal, Dino Days is a digital prize game rolled out in E.Leclerc stores to bring the Jurassic World licence to life right by the shelves.
The project
Challenges & Goals
Grab attention in store, boost participation and strengthen interaction with the brand, with a fast, intuitive experience suited to the point-of-sale context.
Target audience
E.Leclerc in-store customers, families and fans of the Jurassic World licence, to be captured within seconds at the heart of the shopping journey.
Delivery
Implementation
An experience combining a themed quiz and a digital instant-win wheel, designed to be played quickly and easily in store.
Creative approach
A "retail-first" activation: playful, immediate and engaging, turning a moment in the aisle into a memorable brand moment.
Results
An engaging activation that grabs attention, boosts participation and strengthens interaction with the brand in retail.
Credits
Universal Studios · E.Leclerc
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